|Do you know who your customer is? Yes?
So, tell us: Who is your customer?
Answering this question properly as a franchisor is complex, but key in making your company thrive in the future. Still, many organizations do not have a concrete answer to this question. How can you reach your customers and hold on to them, if you don’t really know who they are?
Recognizing your customers is extremely important and connecting your points of sale is an eminent factor in achieving this goal.